The foundation of a successful small business is the understanding of who you are, and differentiating yourself from the rest of the businesses already out there.
In order to accomplish this you must explicitly identify your brand to reflect your true self through every piece of content that your customer may come across; whether that is your website, your social media, or even just a flyer found in the neighborhood. Many businesses struggle to build a successful brand identity, but when done correctly the results are astounding.
When you stray away from your brand 50% say they are unlikely to read that brand’s content again while 23% say they WILL NOT read their content ever again.
Don’t give your customers a reason to stop engaging with you, and ensure your brand identity is clear! Just answer these seven questions about your brand (originally shared on Vistaprint’s OwnerNation), and be on your way to building a rock-solid brand identity.
About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter.