Small Business Saturday 2015 is Saturday, November 28th! If you are unfamiliar with the event, think of it as the Black Friday for your small business. In other words, it is a day for communities all around the nation to show their love for small businesses, just like yours!
In 2014, 88 million people shopped small on Small Business Saturday. To prepare for a monumental day of traffic and sales for your small business, there are three ways you can participate and make the most out of the occasion:
1. GET free stuff
American Express (AMEX) coordinates this amazing small business event and provides a plethora of promotional materials to help businesses get their name out to their communities for the big day…
- Printable Signage & Save-the-Date Cards
These printable materials allow you to drum up excitement around your brick and mortar location (if you have one). Posting signs in your neighborhood and mailing save-the-date cards to your loyal customers can quickly spread the word to increase foot traffic on Small Business Saturday.
- Email Templates & Social Posts
Quick and simple templates are extremely helpful in preparing your digital presence. These pre-made materials free up time for you to focus on stocking your shelves and prepping your staff for the influx of business you can expect on the 28th. If you want to go the extra mile in these areas, check out these Small Business Saturday social media tips.
- Shop Small Logos
Adding the official logo to digital or print materials promoting the day, will show that you are a full participant of Small Business Saturday. The logos show professionalism and credibility for a growing business.
- Shop Small Merchandise
Everyone loves a bit of swag! AMEX distributes merchandise that you can hand out to loyal customers or visitors for the day – it’s up to you! Just remember these are limited items and will only be sent to those who sign up early, so hurry up and register to get your free swag!
- Event Guides
If you plan on hosting an in-store event, this is your free guide to how to pull it off without a hitch! Our guess is that if the brilliant minds at AMEX wrote this guide for you, your event will surely be a success.
2. GIVE free stuff
If you’ve been looking for an excuse to reward your loyal customers, look no further! Running a special promotion, giving a discount (28% off perhaps?), or running a competition is a great way to entice more customers to visit you on Small Business Saturday.
Entrepreneur shared six ways to run these promotions that we completely agree with! Their ideas include hosting a special event with refreshments or a guest appearance by a relevant industry expert, running a raffle from purchasers, and of course using the official hashtags for the day: #SmallBizSat, #ShopSmall, and #SmallBusinessSaturday.
All of these ideas will help you attract new customers and assist in capturing leads for future business!
3. Provide up to date information
Leading up to Small Business Saturday, shoppers will be doing a lot of internet research to prepare for the holidays. In fact, 48% of holiday shoppers in 2014 did a majority of their shopping on or before Cyber Monday. Since Small Business Saturday precedes Cyber Monday, it’s important that your small business comes up in their search!
The simplest ways you can ensure customers can find you on the internet quickly and easily are:
- Updating your store hours
- Updating your store location (with directions)
- Updating your business photo/logo
Making sure these three things are up to date on ALL websites you are listed, including your own website, is essential to getting found!
What have you done to prepare for Small Business Saturday? Want to add it to our list? Share it in the comments!
About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo Blog, and Twitter.