Allow us to introduce you to User Experience (UX) design.
UX combines usability (the extent to which a product can be used to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use) and the user’s emotions and perceptions to drive the success of a site.
Or in other words, user experience is the amount of ease and delight a user has in reaching their goal when visiting your website.
Big businesses can spend thousands of dollars to perfect the user experience on a site by performing usability testing, but for small businesses on a small budget, there have been more creative options.
Remember The User is My Mom?
First discovered on our favorite innovation hub Product Hunt, the founder has his mom review your website for just a fee of $100. The service includes a screencast of the review and a documentation of issues. The same guy is also responsible for the review service of The User is Drunk, where he reviews websites on a screencast while drunk for a slightly higher sum of $250.
But to make things even simpler and less costly, you can take a page out of our own founders’ book that used their own mom to review Webs back in the day!
So how do you ensure your user (or mom) gets the best UX from your website?
1. Be Simple
What is the No. 1 goal you want your customers to accomplish? Is that evident on every page of your website? Are there minimal clicks to get to the action page on your site (whether that is to download a whitepaper or purchase something from the cart)?
It’s best to keep your content clean, uncluttered, and focused on your mission.
2. Be Contextual
Not all of your users will enter your website on the same landing page. Think about how each of your advertisements, blog posts, and search terms send users to different places on your site. Because of this, you must be sure that no matter where a user enters your site, they know where to go next. You can do this with headers, menus, and key words on the page.
A great analogy is if you open a book – you’ll likely find the book title, chapter name, and page number on every page!
3. Be Scannable
Users spend only 2.6 seconds scanning a website before deciding to focus on a particular section. So how can you make sure they find the most important information first?
- Use simple words
- Utilize bullet points (see what we did there?)
- Break up the page with paragraphs
- Define headlines and subheadlines
- Don’t forget images are worth a thousand words!
4. Be Action Driven
Including a clear call to action can make all the difference to the success of your website. That is why this feature is the most popular to A/B test for higher website conversions. Always make your call to actions short, clear, and clickable.
5. Be SEO Friendly
What good will your website be if no one can find it? Sticking to these website SEO tips will get your website in front of the right people and high in the Google rankings!
Do you have lingering questions about UX design?
Share them with us in the comments.
About the Author: Deanna Zaucha is the Senior Content Marketing Specialist for Webs and Pagemodo, and also manages their social media presence. She can be found on the dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog, Pagemodo’s Blog, and Twitter.