Every day it seems that the amount of content available for consumption continues to grow. And while we love to give you tips on how to create better content and how to plan your content strategy for the upcoming year, we thought we’d also pass along this helpful ebook we found from Content Marketing Institute on the best ways to actually measure and see if all the content you are creating is working!
With cunning puns on movie lingo, here are the top three tips we took away from the Measuring Your Content Marketing Box Office Success SlideShare:
1. Use subscriptions to measure content marketing value
Creating something unique and valuable that you can consistently send to subscribers will allow you to measure if content pieces are a box office hit by measuring the difference between those who subscribe and those who don’t.
Joe Pulizzi suggests it may take more than nine months to get the answers you want, but it works so it is worth the time!
2. Determine your key metrics
What numbers mean the most to you?
Consider what questions you want answered and go from there. These questions may change, but that just mean your reports will evolve – it’s not as scary as the floor of a movie theater. Just be sure you choose the questions your management finds meaningful if you don’t have that role yourself.
3. Don’t let content marketing ROI be your horror movie
According to Content Marketing Institute and MarketingProfs 2014 research, only 21% of marketers are successful at tracking their content marketing ROI and a full 15% don’t track ROI at all.
Lee Odden from TopRank Online Marketing warns that “there are few things scarier than managing content marketing investments as a mystery.” Therefore to avoid a horrific ending to your content story, be sure every piece of content is able to attract, engage, and convert.
Get even more insight from the slideshow below.
About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Twitter.