If you live in the United States, you know that this upcoming weekend is a very important holiday: Independence Day!
It’s the day that Americans celebrate their freedom, show their patriotism, and send many, many emails to your inbox to remind you how lucky you are to be an American.
In true marketing fashion, many of these emails are already landing in our inboxes, and are building excitement to buy and engage with several products and brands.
While it is easy to become immune to these marketing messages (since we know all the tricks already), we took the liberty (pun intended) of scouring our mailboxes to show the best of the best, and lessons you can learn from these emails.
We now present six tips to light up your July 4th email marketing campaigns:
1. Personalize It
It may be the oldest trick in the book, but adding your customers’ name to a subject line can really get their attention. I know that when this Open Table email was delivered, I couldn’t help but do a double-take when I saw my name peering back at me. It was just enough intrigue to get me to open up the email and see if there were any special offers inside.
Subject Line: Plans for the Fourth, Deanna?
2. Send a Sale with a Special Code
When it comes to holidays, people love to get into the spirit; so when planning a sale – keep those customers in mind. Design an engaging graphic for your email, and extend the theme all the way to your promo code. Not only will this help in keeping track of your coupon codes on the back-end, but it will be easier for your customers to remember once they get to the cart!
Vistaprint did a great job of this below. They gave a red, white, and blue email design and created the ‘USA’ promo code—which is short, simple, and theme-oriented!
Subject Line: 4th of July savings inside: 25-50% off ?
3. Keep it Punny
To take your sparkling charm to the next level for this holiday, try including some puns in your email copy. As you can tell from this article (especially in the title), we love to insert a few good puns every now and then.
Therefore, when we got this email from Tanger Outlets we LOVED that they played off the official July 4th holiday name, Independence Day, by including ‘celebrate your Independent Style with great savings’ at the top.
Subject Line: 4th of July Weekend Sale! July 3-6
4. Create Eye-Catching GIFs
In any marketing campaign, you only have a few seconds to grab your audience’s attention to persuade them to engage further with your message. That is why we suggest including a GIF in your email design to do just that!
Pagemodo literally lit up their email marketing with the iconic fireworks that are typically used to celebrate this holiday. They also won us over by also including a pun in their copy. Check it out for yourself…
Subject Line: Save 60% on Premium for 1 Day Only
5. Don’t Forget about Content
It is important to remember that your email design is only half the battle. What about the destination your audience will reach once they click on your beautiful template?
Sur La Table is a great representative of what to include beyond the inbox. They serve up plenty of content! Not only do they provide great festive recipes (not pictured), but they include consumer-generated content pieces and ‘staff-picks’ to pique readers’ interests to click for more information.
Subject Line: Need to use up fresh berries? We have an idea!
6. It’s OK to Be Subtle
We’ve all heard the phrase, ‘less is more,’ and the same concept can be applied to your holiday email marketing campaigns. Just because everyone else is doing it, doesn’t mean that you have to hop on the email bandwagon (too many clichés? Ok, I’ll stop).
Take a look at Marc Jacobs email that came out this morning…
It makes no mention of the holiday weekend and just displays featured products for getting away this summer. The best part is they DO include an American flag to give a subtle nod to the upcoming holiday without shouting it throughout the email.
Subject Line: Plan your escape
Do you have favorite Independence Day emails that made it to your inbox, but not our list this year?
Share them to us in the comments.
Happy Fourth of July from Webs!
About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Twitter.