With 40 billion active small business pages on Facebook and more than 2 million active advertisers, it is safe to say that to keep competitive in the social media space, you must join the growing pay-to-play market.
Over the years Facebook has given hints to small business Pages that it is time to participate by updating their algorithm, which declined potential organic reach, adding call-to-action buttons to the top of the Timeline, and supplying more types of ads like video and multiple-image ads. But it truly wasn’t until this year that it became evident that Facebook advertising is here to stay with reports that:
Facebook is generating more revenue than all of its social media peers
– Jeff Bullas
By 2017, when US digital display ad expenditure will reach $37.36 billion, Facebook and Twitter together will account for 33.7% of the market, up from 30.2% this year.
So why is there hesitation for small business owners to join in on this enticing revenue generator?
No really, the process of setting up, running, and analyzing advertising campaigns on Facebook can be complex, and a little daunting for novice digital advertisers. There are budgets and bids, ad creative and 20% text rules, target audiences and ad copy. How is a busy small business marketer supposed to navigate Facebook’s incredibly robust ad wizard in order to design, target, and optimize ads while still finding time to run their business? For those who aren’t experienced advertisers, Facebook’s offering can be a little bit too much of a good thing.
The simple solution is Pagemodo Ads.
Announced yesterday, Pagemodo now offers a new Facebook ads tool that will publish an optimized, targeted, and visually-appealing ad in just three easy steps.
If you already have a Pagemodo account, you will find the familiar Post Designer tool to help you design your ad creative by editing the image, text, font, logos, and more. You can then adjust your ad copy which includes the headline, description, and the URL you’d like your ad to direct to when clicked.
And finally, to properly optimize your advertisement on Facebook, you can target the audience your ad will reach by gender, age, location, and interests (in the advanced options). Pagemodo will optimize your ad based on the options you choose in this step as well as the budget, start date, and campaign length.
If you already have a payment method set up in your Facebook account you are ready to publish! If not—never fear—Pagemodo has a nice prompt (with a video) to guide you through how to add your credit card, PayPal, or Facebook credits to your account to get your ad up and running.
After publish, Pagemodo also offers analytics to monitor the results of your advertisements. The statistics they provide will give insight to how your ad is performing which will prompt you savvy small business owners to make any adjustments needed for optimal ad performance.
See, I told you it was easy.
This is a new feature and is open for feedback to make this tool even more valuable for its users, so share your thoughts in the comments and head over to Pagemodo to learn more about all of their offerings.
About the Author: Deanna Zaucha is the Senior Specialist of Content Marketing for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Twitter.
All images via Pagemodo