In honor of National Small Business Week, we’re taking a look at a Webs user website that highlights a whole industry of small business owners that most people don’t think about interacting with, but who touch our lives every day: farmers!
Washivore.org is a hub for all things farming in Washington State. Their well-branded, professional website has a lot going for it, but it succeeds in three key areas specifically. Let’s take a look:
Upon arriving at Washivore.org, you are greeted by colorful imagery that really draws you in. There’s a perfectly-sized header image carousel, images for the links to their highest-value landing pages, a rotating image gallery further down the page, and even some video embeds. But despite the volume of visual content on this website, good layout and tasteful color choices keep it from feeling overwhelming or cluttered.
We’ve talked before about the importance of content on a website, as it helps get your site ranked highly on the search engines that drive most of the traffic around the web. Every piece of content you create that is hosted on your website is a possible entry point into your site for people searching for topics relevant to you. Looking through Washivore’s navigation, one can only imagine how much traffic their content pulls into their website! From landing pages for each “Crop of The Month” to a video library filled with farming videos, there are countless ways for their target audience to find their way to this site.
Not only is the wealth of content on Washivore.org bringing lots of traffic to the website, it’s also keeping them engaged once they get there. I personally don’t spend a lot of time thinking about farming, and I live thousands of miles away from the state of Washington. Despite that, I found myself losing 30 minutes browsing Washivore.org before I even realized it. That’s the mark of a truly engaging website. The homepage itself features lots of engaging snippets of content that effectively link visitors around the site, keeping them moving through the content effortlessly.
We were very impressed with how Washivore.org has used Webs to organize, highlight, and promote their content and the farmers they support. Kudos on a job well done, and happy National Small Business Week to all the independent farmers out there!