On April 1st, it seems no one can be trusted.
Your favorite brands, your prankster friend, and even your beloved grandpa love to participate in the day known as April Fools’ Day.
So while on every other day you can rely on social media and your inbox to get your breaking news or special promotions, today we realize you may need to take a second and scratch your head before trusting the messages flooding your feeds.
To relieve you of some of the trickery today, here is some truth – your content marketing campaigns and email marketing strategy will benefit from participating in this holiday hubbub (which is currently a trending topic on Twitter).
Therefore, we have gathered up four email marketing campaigns that took part in the April Foolery to help you out in planning for next year’s whimsy!
As a small business owner or entrepreneur, we understand you may not have a lot of resources to commit to a full-blown prank. That’s why we started simple with our suggestions…
Include the holiday in your subject line!
If you notice, there isn’t another mention of April Fools’ Day anywhere in the creative. They simply gave a nod to the holiday in their subject line, and let the rest of their campaign speak for itself (as it would any other day). Just keeping your customers aware that you are aware of the trend can be enough to show your brand’s personality.
2. Kipling USA
Showing your creativity and talent on April Fools’ Day is always a plus. If past campaigns prove your customers can handle a good joke, you should take advantage of the opportunity. But, it is good to always have a back-up plan in case users don’t find it funny.
So how about trying to include an animated GIF in your email?!
This GIF (click here for the GIF as it appeared in the email) only has two animations – the first image tries to convince you a monkey will send your purchase via hot air balloon, and the second explains it is an April Fools’ Day joke. The best part about this animated GIF campaign is that it stays completely on brand! The monkey is part of their logo and brand, and therefore is included in the joke. Also, the offer is just outrageous enough that people won’t really have a problem accepting it as a joke in the first place. Make sure you find the balance when attempting to plan your own scheme!
As we had mentioned, this holiday is trending on Twitter. So if you want the brilliance of your email campaign to reach more people than your email list…
Add a social component to your email campaign.
Creating this type of campaign takes just a bit of Photoshop skills to give your brand its edge. However, adding the ability to tweet directly from the email creative takes the joke further. The important thing is to add a hashtag so that you can measure the social ROI of the campaign. Not to mention, it will get a little buzz around your brand on multiple channels.
4. Brit + Co
The next campaign takes email marketing April Fools’ Day campaigns to the next level. Not only did Brit+Co send out an email to introduce their “new brand,” but they updated their entire site to seal the deal. The amount of content supporting this campaign is so immense that you may question if the introduction is actually real. (But it is just outrageous enough to dismiss)
Therefore, we suggest if you have some extra time and resources – commit your content marketing and homepage to be in on the joke!
There are at least 12 blog posts to drive home this new “Bro + Co” company, as well as products you can actually purchase.
This seems pretty extreme for one day of foolishness, but you have to admit that some of the topics like man buns are popular enough right now that their website will get some pickup across keywords that are important to the news/media site.
In that case, Brit + Co. are staying on brand, providing engaging content, AND jumping on a trending topic.
Seems like worthwhile effort from a branding standpoint!
Did you see other April Fools’ Day email campaigns that are worth mentioning?
Share them with us in the comments!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Twitter.