Crowdfunding Vector

Congratulations, you’ve decided to dive into the world of crowdfunding!

Before you take the plunge, consider creating a companion website to enhance your Kickstarter, Indiegogo, or other crowdfunding campaign. The following must-haves will ensure your project gets off to a great start with a home for telling your story to potential backers, journalists, and other interested parties.

1.  Domain Name
If you don’t have a domain name, that’s the first place to start. The best option is to match your domain name to your company, product, or project. Create a memorable domain name by making sure it’s short, easy to spell, and complementary to your brand. A custom domain name will give your website a professional address that’s easier for customers and backers to remember. Plus, it will provide extra real estate for your project in search engines.

2.  Project Information
Your website is an opportunity to delve into more detail with extensive content about your project. Use the space to tell the story behind your project in grueling detail. Provide photos, text, and videos to reassure backers they’re making the right decision by supporting your initiative.

Think of all the questions potential backers or media professionals might ask, then use the answers to build your content. Provide updates on the progress you’re making. Share timelines, budgets, and additional background information. If your crowdfunding project page is like an executive summary, then your companion website is like a multimedia portfolio.

3.  Information about You
Many investors follow the old adage: “Bet the jockey, not the horse”. The same mantra applies to most crowdfund backers. People put trust into individuals and teams that are capable of and dedicated to delivering what they promise. Therefore, you need to invest in telling your story. What makes you uniquely qualified to succeed with your project? Showcase your one-of-a-kind talents, skills, and experience.

Let visitors get to know the real you.

4.  Project Videos or Photos
Today it’s extremely rare to see a crowdfunding campaign without a video. According to Kickstarter, “backers love pressing play”. The fact that more than 80% of projects launch with video indicates backers want visual communication.

Give your backers the visual content they crave by including multiple photos, videos, and other visual media on your companion website. Make sure videos and photos demonstrate your product, project, and personal story in a compelling and emotional way.

5.  Links to News
Promotion is an essential ingredient for any crowdfunding campaign. Your website should serve as a repository for the great things others are saying about you. Create an “In the News” page with excerpts and links to news and press releases about your project and company.

6.  Contact Information
Your website is a central platform for communicating with anyone interested in your project. Make sure to include a page describing how to get in touch with you. This is also an opportunity to gather information about your supporters. Include a form to collect email addresses you can use later to communicate with backers through email newsletters or individual messages.

Ready to get Started?
Launch your crowdfunding companion website with Webs today.

About the Author: Anthony Long is the head of SEO for Webs. He leads the organic search strategy and execution for both Webs and Pagemodo, with an emphasis on data-driven optimization that balances proven SEO tactics with emerging search trends.

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