But, we are missing something; what about utilizing data to make smart, strategic, and effective marketing decisions?
When applying data to your marketing decisions, Teradata’s Global Data-Driven Marketing Survey for 2015 is convincing that you can make better decisions on marketing approach and spending.
AdWeek shared an infographic (including research from GlobalDMA and the Winterberry Group) to summarize the lead drivers for why 77% of marketers are confident in a data-driven approach, and why 74% expect to increase their data marketing budgets this year:
- 33% of marketers want to gain more knowledge of customers/prospects
- 49% of marketers want to maximize effectiveness/efficiency of marketing investments
- 53% of marketers want to be more customer-centric
To be customer-centric marketers need to know where to focus their data-driven efforts. According to the research, marketers already seem to have the right idea. 69% answered that they will focus efforts on better targeting customers with offers, messages, and content. 66% say they will accomplish this by making custom messages and personalized customer experiences a priority in 2015.
So how will this data being collected?
- 56% will collect customer service data
- 51% will collect customer satisfaction data
- 44% will collect data usage and behavior data
Right now you are probably thinking that as a small business owner or entrepreneur it will be difficult to find affordable resources to actually execute this collection and application of research.
This study also reported that the most popular channel to facilitate customer engagement is through a website; and if you are already a Webs customer, you know just how easy it is to create your own small business website to make these suggestions a reality!
Here’s what we recommend:
Read about how you can make a better small business website with user testing and don’t be afraid to crowdsource data to make business decisions. By opening up your ideas with your customers, you will get information from the people who matter most – the ones who use your product or services! And in turn, you will effectively execute marketing campaigns and strategies your customers will want to see.
View the whole infographic of the studies below:
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Twitter.