We’ve talked before about the value of user testing for your small business website, and a few ways to go about it. But have you ever wanted to get the same unbiased feedback to help you make other strategic decisions? Whether it’s a logo, a user experience flow, a new ad, or some copy you’re trying out, getting measurable feedback early in the process can help you save money and get better results.
So, how can you get a significant number of opinions in a way that’s easy to read and base decisions on? Desinion. Every now and then a product or service comes along that seems so fantastic that I just can’t believe that it’s really as inexpensive as it seems. Desinion is one such service. There are free and paid options ($19/year), both of which seem to provide a really excellent value.
The basic premise of this site is a kind of opinion-sharing community where people both offer and request opinions on a wide variety of creative assets, including logos, typography, apparel, and web design. As people vote, the person who submitted the “debate” gets real-time statistics on which option is preferred, and by whom. Free accounts get stats by age and gender, and Pro accounts also get the industry and job title of the voters.
My first thought was, why would people just give their critique for free, and how many people could possibly be participating in this? But then I realized that I had just lost a full 10 minutes voting on designs myself. Be warned – this site is just as addictive for the voters as it is for the requestors! For one thing, the interface is really crisp and user-friendly. For another, you get feedback right after you vote so you can see whether your opinion lines up with the majority or the minority.
So, how can small business owners take advantage of Desinion?
- Get feedback early and often. Especially if you are just getting started, or if you are rebranding your business, getting real snap-judgment opinions from the public is invaluable. Because the nature of this site leads people to spend only a moment looking at your design before voting, you get honest opinions that will likely mirror the reaction the general public would have seeing your designs in the wild.
- Test all the things! There’s no limit to the number of debates you can launch on Desinion, so take advantage! Don’t limit yourself to just branding elements like logos and taglines, think about what else will affect your audience. A call-to-action button on your website or email? The user interface of your new app? Which stock photo to use in an ad? Get creative and make sure all of your important designs incorporate not only on your own intuition, but also feedback from the kinds of people who will interact with your business.
- Consider private debates. While you do have to have a Pro account in order to run private debates, the cost would be justified if you were launching an innovative concept. While public opinion is great in most situations, there are some times when it might be better to limit the exposure to just friends and family, or to people within your company. Say you are getting ready to launch a really innovative idea, but you’re still a few months away from going public. You would want to keep that quiet so that a larger company with more resources did not see your idea and beat you to the punch in the marketplace.
If you have already tried Desinion for your business, let us know what you think in the comments below!