Puzzle Pieces

Search engine optimization (SEO) and social media go together in the digital world like smartphones and teenagers. You really can’t have one without the other, but a lot of people avoid SEO completely for their websites – not to mention their social media content – because they don’t know where to start.

SEO can certainly be confusing, and it’s changing constantly. However, knowing the basics of SEO and keeping up with trends is a good way to grow your business’ exposure. SEO is a means of boosting your web presence’s rankings in search engine results when people query ‘your’ keywords. Oftentimes the phrase “web presence” is used interchangeably with “website,” but that’s just because it’s most common. You can actually use SEO best practices, such as those detailed by Moz, anywhere you have control of content online. Here are just a few reasons why your social media presence should be part of your overall SEO strategy:

1. It’s the first stop for many of your customers
There’s a reason Facebook has remained so popular, and coupling SEO with Forbes’ list of the best social marketing moves is a good idea. A lot of people prefer to visit a company’s social platforms first, or spend more time there, since can be more engaging than a company website. There’s a good chance that your customers or fans will want to see your social media presence right away, or even first, so make sure it’s easy to find with SEO strategies.

2. It provides lots of opportunities to add keywords
The thing with social media is, if you’re lucky enough to have a lot of comments and people posting to you, that also means these posts aren’t SEO-rich. Your SEO terms can get buried, which is just another reason why you need to stay on top of comment management. Reply with SEO-rich words, and make sure your content is still engaging and entertaining. It’s a tough balance to strike, which is one reason a social media manager like Pagemodo Posts can be such a lifesaver.

3. You’re juggling a lot of platforms
Don’t just exist on every social platform simply because it’s there, but if it’s feasible for you, try to have a valuable presence on Facebook, Twitter, Google+, LinkedIn and Pinterest (and maybe more!). You could also establish a presence on industry-specific platforms. That’s a lot of potential web presence and, with quality SEO practices in place, they could really help you dominate the first page of Google search results for your key terms.

4. Social media provides more freedom
Maybe there are some keyword variants that are a perfect match for your business, but they just don’t fit with the verbiage on your website. Social media can give you an outlet to offer more keyword variants, often more informal ones, and allows you to take full advantage of all those themes and phrases that keep popping up. You can even pepper in some industry-specific jargon ironically on social media that you’d never put on your website. 

5. It’s where links thrive
Link building is a crucial part of SEO, but you don’t want to take up too much of your website real estate with links sending people to other websites. However, link sharing is easy and welcome on social media. Use this as a way to not just build authority, but also potentially build a relationship with like-minded professionals.

Social media isn’t going anywhere, but there are still lots of businesses out there not taking full advantage. You can fill the void and dominate the space by managing social media – with an SEO twist, of course.

About the Author: Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

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