Example website

It’s Friday afternoon, which can certainly make you feel like dancing. Which is why we thought a great choice for today’s example site would be www.peterlovatt.com – the online home of Doctor Dance.

Peter Lovatt is a Dance Psychologist in England, where he is a Principle Lecturer in Psychology at the University of Hertfordshire. Lovatt also runs the university’s Dance Psychology Lab, which sounds like a pretty great place to hang out. Perhaps not surprisingly, his website is also a great place to hang out, because it is well-branded, easy to navigate, and full of rich imagery.

In his official capacity as Doctor Dance, Lovatt offers his services as a host, performer, and keynote speaker. The challenge for an entrepreneur whose business is speaking, is that selling those services in a visual format (like a website) has the potential to be, well, boring. To combat this, Doctor Dance has come up with a clever way to use Webs‘ newly-renovated Photo Galleries.

Image gallery example

While on a basic level, he’s using the large grid format to show off great images of people having fun, he’s also using the caption options to their best advantage – as a selling tool. Instead of simply having a list of the kinds of services he’s available for, he’s created a full-color gallery of visual examples. When you click on each image, you are taken to the full-size version with a caption along the side. This treatment is clean and attractive, and also serves as a sort of a landing page for each event type:

Doctor Dance and Company

This treatment not only brings life to the list of services Lovatt offers, it also helps to build excitement about them. Great images of people enjoying your ‘product’ serve as a visually-engaging testimonial. I don’t need to read a review telling me that Doctor Dance’s events are lively and fun – I already know that from his image gallery.

Congrats on a great site, Doctor Dance. We’re ready to lace up our dancing shoes!

About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog, Twitter, and Google+.

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