Global Entrepreneurship Week Logo

 

Next week (November 17-23) is Global Entrepreneurship Week (GEW), and we wanted to make sure you – our small business readers – have the scoop on this worldwide celebration of, well, you.

The official USA webpage describes the event this way:

“Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.”

GEW traces its roots back to 2008 when it first began, and has since expanded to 125 countries. In those countries, 24,008 partner organizations are planning 33,846 activities associated with the event. Why? In order to help entrepreneurs around the globe “explore their potential as self-starters and innovators.”

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Digital Key Unlock

Security should be at the forefront of planning when it comes to business. While much of the Internet population is just going about their business, there are also thieves ready and waiting to steal every piece of data you have, because—in the wrong hands—it’s worth just as much as cold, hard cash.

But don’t worry; protecting your business from data and monetary burglary is something that your business can do with a few simple steps. Below is a list of five security measures that any business owner should consider:

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infographic title image

With so many digital advertising options available these days, it can be hard to decide what, when, where, and how much to advertise for your company. These questions are especially pressing for small business owners who lack the budget to compete with their larger competitors for screen time.

So what do you need to consider when it comes to getting the most bang for your ad buck? Advertising tech company YuMe is here to tell you. Based on some pretty detailed research, the infographic below provides lots of insights about consumers’ digital lives and their responses to on-screen advertising. The most prominent question they seek to answer is ‘what role does screen size play in ad effectiveness?’

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shop-small-logo-banner

The fifth annual Small Business Saturday may be just a few weeks away (November 29th, people!), but there are still lots of opportunities to get involved and take advantage of everything this event means for small businesses.

First introduced in 2010 by American Express, the goal of Small Business Saturday is simply to help the country’s smaller businesses get more customers in their doors and on their websites. This is ideal because the biggest challenge for most small businesses is simply a lack of exposure to new audiences. Marketing and advertising can be expensive, and when a business is just getting off the ground, there always seem to be much bigger expenses that need to be covered first.

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Happy Halloween Picture

The most effective marketing strategies are ones that capture your audience’s attention. And the best way to do that is to show that your company has personality.

That’s why when holidays like Halloween roll around, it is always a good idea to show your spirit (see what we did there).

This year we saw some great examples to spook your imagination for doing some last minute efforts today, or get you ready for next year!

Your Email

Sending out a Halloween-themed email can be a subtle, yet effective, way to impact open and click-rates for this time of year. While some may believe your inbox may be cluttered with similar messages, dare to be different to drive your customers to be curious about your message. Instead of just saying “Happy Halloween,” try some cheesy Halloween subject lines where your audience can’t help but laugh at (and click) your email! The best message I received this year came from Ann Taylor LOFT.

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Time Management Cover Photo

In the life of a busy entrepreneur, there are many moments where we wish we didn’t have to waste so much time doing the small stuff. Whether it be checking insignificant emails, or waiting the few extra seconds for a large file to upload.

Yesterday, I stumbled across an interesting app called Rescue Time. More or less, this application is a behind-the-scenes time ninja that reports back in how effectively you are using your time on your computer AND mobile device. It simply runs in the background and tracks how much time you spend on different applications to give you a picture of your daily tasks – and provides advice on how to better spend the time you may be wasting.

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Many Browser Windows

Often we find ourselves discussing how small business owners and entrepreneurs can be more productive. Does this mean we are trying to imply that these professionals have difficulty with time management?

No way!

We just understand that time is a limited resource, and that a few productivity hacks are appreciated when trying to tackle a busy day.

Today we thought we would focus on one of the most time-consuming facets of a business: content curation. To have an impactful content market strategy, you must be up to date on all of the latest news in your industry. This way, when updating your small business blog or posting timely content to social media, you are providing engaging, share-worthy content to your consumers.

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Penguin and Panda

If you are a small business owner who finds Google alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. You have enough on your hands with running a business and maintaining a website without having to decipher what each Google algorithm update means for your marketing and SEO strategy.

While it’s certainly possible to make a full-time career out of the analysis of these search engine rank determiners, it’s also possible to break it down into manageable and actionable bites. Let’s start with some clarifications:

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We’re incredibly excited to announce the addition of a new tool to the Webs platform that will help businesses save a significant amount of time, money, and headaches in getting their business listed everywhere online.

Introducing Webs Local Search: The easiest way to list your business everywhere online.

What Is Local Search?

In a recent Webs blog post, we described the importance of local search for small businesses, how local search differs from SEO (Search Engine Optimization), and how you can check if your business is listed today.

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Growing Your Startup Infographic Mashable

Attempting to establish a startup takes courage, determination, and a slight leap of faith. To run a successful startup, it takes hard work, perseverance, and a lot of luck.

Statistics show, of the 514,000 new business owners in 2012, only 18% will succeed in their first venture. Those who are brave enough to try for a second or third venture see their success rate rise to 20%.

So why are so many business owners willing to take the plunge?

68% believe the odds of their business succeeding are better than others in their sector. And with such a positive attitude, they are more likely to stick it out to see success.

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