It’s no secret that your logo is an extremely important part of your brand.
The logos with the most impact are always those that take their design to the next level. They look beyond the aesthetics of the design, and think about how to make the most of negative space or what simple messages they can convey through design to reinforce their brand.
The most famous of brands to do this was FedEx. To subtly ingrain how speedy their delivery can be, they hid a symbol within their logo design. If you take a close look at their logo below, you should see an arrow being made out of the negative space between the E and X.
Image Source: Logopedia
A few of our favorite brand logos truly pay tribute to the core of their branding messages:
The two T’s in the middle of the word resemble two people dipping a chip in the bowl of salsa representing the dot for the ‘I.’ Adding this to the Tostito’s logo really shows off how their festive chips bring people together to have a good time!
Image Source: Daily Finance
2. Baskin Robbins
I can’t tell you how many times I have seen this logo (I really like ice cream), but it wasn’t until I saw this infographic that pointed out why the fancy BR typography in the logo has different colors. Part of Baskin Robbins appeal to its audience is the abundance of flavors it provides; 31 to be exact. Wait, the pink in their logo’s initials just became a lot clearer…
Image Source: FamousLogos.net
3. Washington Capitals Hockey Team
As a native Washingtonian, it was obvious to me why the Washington, D.C. hockey team chose the national emblem of an Eagle as their logo. But again, this infographic pointed out the subtle brilliance of utilizing negative space in a design. Does the white space between the eagle’s wings look familiar? Yup, that’s the U.S. Capitol alright!
Image Source: Wikipedia
Therefore, when doing your own logo design, see if you can find fun and creative ways to push your brand’s message even further! Do you already have a brand-conscious logo? Share with us in the comments!
WARNING: This infographic has such interesting material you may be scrolling through this page for an extended period of time. Enjoy!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Twitter.