Given that we live and breathe small business marketing at Webs, it’s no surprise that seeing our users whip up a great website for an interesting business really makes our day around here. Today’s day-maker? Lezzetli Turkish-Style Ice Cream.
This mom-and-pop-style ice cream company is run by a couple who fell in love with traditional Turkish ice cream while traveling, and decided to bring the tradition back home to New York City.
One thing that shows Lezzetli is serious about their business is their consistent brand. From their web, to their social profiles, to their physical packaging, everything reinforces their energetic and natural style.
Let’s start with the website.
There’s a lot that’s great about Lezzetli’s website, but one thing that is really striking is the energy of their brand. You get a really clear sense of their brand right from the start. From their funky background to their consistent color scheme to a well-chosen logo font, the vibe of this website really draws the viewer in and makes you want to know more.
Luckily, once they’ve got you curious, Lezzetli’s owners serve up just the right amount of information. The site is cleanly laid out, with use-friendly navigation and plenty of white space. Not only do they provide lots of interesting information, they also make it easy to find what you’re looking for. From their story, to their products, to where you can find them, everything has a logical flow.
Next, the social media component.
Once you’re sold on the idea of their products, you’re going to want to eat them. But first, you have to either order them, or find them. Their site says “you can get our ice cream on Fridays, Saturdays, and Sundays at fairs and pop ups around NYC” but, where? Follow them on Twitter to find out!
— Lezzetli Ice Cream (@LezzetliIceCrm) October 24, 2014
As you can see, their most recent location was at Fall Fest in Queens. While having a permanent brick-and-mortar location is obviously a great asset for a local business, there is definitely something to be said for the excitement and anticipation that tweeted, ever-changing locations can generate. This strategy aligns perfectly with their youthful, local-focused energy and really reinforces their overall brand.
Finally, the product itself.
Some small businesses, especially those that are just dipping their toe into the online world, have trouble connecting their digital presence to their physical manifestation. Many times, this is because the physical product came first, and the digital aspect came later when it was clear that the business would be successful enough to market. Lezzetli does a fantastic job of marrying the branding you find on their website and social profiles with the branding on their physical packaging. It makes for a recognizable identity, and it makes them stand out as a legitimate and professional business.