With so many digital advertising options available these days, it can be hard to decide what, when, where, and how much to advertise for your company. These questions are especially pressing for small business owners who lack the budget to compete with their larger competitors for screen time.
So what do you need to consider when it comes to getting the most bang for your ad buck? Advertising tech company YuMe is here to tell you. Based on some pretty detailed research, the infographic below provides lots of insights about consumers’ digital lives and their responses to on-screen advertising. The most prominent question they seek to answer is ‘what role does screen size play in ad effectiveness?’
There’s a lot of great information here, so take a few minutes to pore over the infographic. If you don’t have time to give the whole thing your attention, here’s a spoiler alert: clutter-free environments are a great value, regardless of the size of the screen.
(Click the image below to view larger)