The most effective marketing strategies are ones that capture your audience’s attention. And the best way to do that is to show that your company has personality.
That’s why when holidays like Halloween roll around, it is always a good idea to show your spirit (see what we did there).
This year we saw some great examples to spook your imagination for doing some last minute efforts today, or get you ready for next year!
Sending out a Halloween-themed email can be a subtle, yet effective, way to impact open and click-rates for this time of year. While some may believe your inbox may be cluttered with similar messages, dare to be different to drive your customers to be curious about your message. Instead of just saying “Happy Halloween,” try some cheesy Halloween subject lines where your audience can’t help but laugh at (and click) your email! The best message I received this year came from Ann Taylor LOFT.
Subject Line: Sometimes it’s okay to be corny
Changing up your homepage to reflect special sales or holidays is a great way to show you care and keep your site current. For retail, it is especially important to show what is most popular for the season to demonstrate you have exactly what your customer needs upon arrival to your site; and you’ll be able to drive more traffic and sales for those items. Target provides a great example of this by presenting their most recent sale at the top, and including Halloween costumes and candy specials underneath, but still above the fold.
Your Social Profiles
If the first two options are a little difficult for you to pull off so late in the day – try using your social profiles to show your spook-tacular creativity. You can do this by simply posting a Halloween message or photo to your timeline, OR you could change your profile picture. Many brands bewitch their logo to show they are celebrating. There are a few examples of our favorites below…
Halloween is not just for the internet. If you have a brick-and-mortar store, try decorating your storefront to entice more people to come in. Party stores have everything like fake cobwebs, pumpkins, and ghosts to make your display windows as boo-tiful as possible!
Unfortunately, we weren’t able to find photos to represent this example – so we are turning to you!
Did you have a great Halloween storefront this year?
Feel free to share your favorite brand’s Halloween messages in the comments…and Happy Halloween!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on the Webs Blog and Google+.