Is there anything you wouldn’t give for a few more hours in the day? With all of the hard work that goes into running a business, sometimes your marketing efforts aren’t as efficient as you’d like them to be. Thankfully, there are a number of ways to save time marketing your business.
While we don’t have any magic way to add time to your day, we can probably help you find a few minutes you didn’t know were there.
1. Optimize Efficiency on Social Media
Social media helps you establish a presence in the digital world and connects you directly with your customers. Without a plan, however, you could be wasting valuable time. Here are some ways you can optimize your time spent in the social media landscape:
- Schedule Your Posts in Advance
There are some great tools out there (like Pagemodo) that offer added functionality to your social media accounts. Do this thoughtfully, as posting innocent comments that end up looking insensitive due to unforeseen events, or posting irrelevant information, is a real possibility.
- Keep a Calendar
Having a plan for interaction with your customers can help you prepare posts quickly, and help build on other marketing campaigns you may have on the horizon. Check out this post on building an editorial calendar to help organize your content.
- Use What Your Customers are Using
Pay attention to Twitter, Facebook, Pinterest, etc. and optimize your presence, but don’t spread yourself too thin. If you’re not seeing any value from a specific platform, and you don’t have the time or ability to build interest, focus on what your customers are using.
2. Don’t Let Opportunities Go to Waste
Some opportunities to save time may not seem so obvious.
If you have any sizable commute to work, or are spending 20 silent minutes on the treadmill, why not listen to a few podcasts to inspire your small business marketing ideas?
Download an app like Downcast and you’ll have access to tons of programs on marketing and entrepreneurship that have something to offer.
3. Analyze and Refine Your Target Market
Of the utmost importance in any vein of marketing is reaching the right people. If an irrelevant or disinterested market is receiving your message, you could probably focus your efforts a little better.
Run a poll or send a survey to your customers to see how you’re doing. This kind of market intelligence can help you better understand your customer base and up your efficiency.
4. Start a Company Blog
If you haven’t already, starting a blog can be a great way to reach out to the people who want to hear from you.
It’s also a great way of establishing your presence and credibility. When you write a blog post, that content has the potential to work for you when you’re not working. Just make sure you’re posting high-quality content!
5. Make Yourself Accessible
An often-overlooked aspect of running a business (especially these days when we focus heavily on digital) is the importance of your local market.
With the advent of new technologies, location plays a more important role than ever in running your business. It’s just as vital to save your customers’ time as it is to save your own, so let them know where they can find you.
6. Be Unique
One of the most important things you can do for your company is give yourself a unique brand identity that makes people say “Wow”. Do something that none of your competitors have thought of to make your company stand out. This can draw immediate attention and cut down on your time spent on traditional marketing methods.
I was a little late to get my suggestion on our list of books to inspire your small business marketing, but check out Seth Godin’s Purple Cow for more on the concept of making your business stand out.
7. Keep an Eye Out
You’ll undoubtedly find other opportunities to save time once you know where to look for them, and combined with these techniques you’ll be well on your way to maximizing your marketing efficiency!