On its own, Pinterest can be a powerful marketing tool. When combined with a solid web presence that completes the cycle, the impact is even stronger. Such is the case with today’s Webs user example site, Robert Allan Salon.
When looking for websites to feature here on the blog, I am always delighted when I find myself taking exactly the path that the site’s creator intended. This suggests to me that they’ve done a really great job thinking through the user experience and strategizing about their website’s purpose.
When I first arrived at Robert Allan Salon’s website, I noticed that there was a lot of great imagery right upfront in the header image carousel. This made me curious to click on the ‘Style Gallery’ link in the clean, user-friendly navigation. Upon rolling over the link, I saw a secondary link to ‘Tutorials’ – now we’re talking.
Hair salons have a really fantastic content marketing opportunity available to them, and it makes me sad when I see sites that don’t take advantage of it. Thousands of women search the web for things like “hairstyle tutorials” and “how to make a side braid” every day. What a perfect chance to be just what they’re looking for! Upon seeing these tutorials, I found myself wondering if Robert Allan had more of them stashed away somewhere. Which is when I remembered seeing a call-to-action on the homepage to connect with the salon on Pinterest. Jackpot – 7 boards, 198 pins.
I would imagine that I am pretty close to Robert Allan Salon’s target market (except that I live on the east coast, and the salon is located in Olympia, WA). So the site owner should be very pleased that I gobbled up all the breadcrumbs that were laid out for me, and ended up further engaging with the brand on social media. But the path I took is not the only one that benefits from the strong connection between the salon’s website and Pinterest, it also goes in reverse.
If I were to search for certain hairstyle-related terms on Pinterest, I might run across one of Robert Allan’s pins. And if I did, I would not only see the salon’s branding on the pins they uploaded themselves, I would also be connected back to Robert Allan Salon’s Pinterest page, where I would see the salon’s website address.
Kudos to the team at Robert Allan Salon for their strategic, full-circle, integrated approach to their digital presence. Keep up the good work – I’ll be checking your website for newly-added tutorials in the future!