Here at Webs, we are chock full of website marketing solutions and advice for entrepreneurs looking to launch and grow their small businesses. But what if what you’re trying to promote is yourself? Don’t worry enterprising self-branders – we’ve got your back too.
If you’re looking for inspiration for your own personal branding site or online portfolio, check out this well-organized and energetic site from Webs user Jaclyn Vetrano. A recent graduate of SUNY Geneseo, Jackie uses her website to promote herself and her body of work to the world (specifically to possible future employers, we imagine). Let’s talk about some of the elements that really make this personal promotion website pop:
1. A Great Header
Jackie is making great use of an image carousel at the top of the page. By showing thoughtfully chosen photos with concise captions, this header carousel gets a lot of information across without taking up a lot of space. This not only adds visual interest to the page, it helps keep more information ‘above the fold’ where visitors can engage with it more easily.
2. Lots of Contact Opportunities
Are you an employer who wants to get in touch with Jackie? Without even scrolling down, you know how to contact her by email, phone, mail, and even Twitter. If you browse over to the navigation, you can connect with her through LinkedIn, too. Not sure yet if you want to get in touch? You can also quickly access her resume, multiple portfolios, blog, and SlideShare profile to learn more.
3. Plenty of Personality
We personally love a dose of irreverence in online writing. Subtle hints that a site’s owner has a sense of humor go a long way toward engaging readers and standing out to people who may want to work with you. We especially liked the proof point in the carousel caption “willing to take a pie to the face for charity.”
Jackie also shows her personality in the Twitter feed she has embedded on her homepage. Also on the homepage is a summary of who she is and where her interests lie, which includes things like her love of Oxford commas and the Buffalo Bills alongside more relevant items like mobile-friendly content and photography. Visitors can see Jackie’s experience and skills in her resume and portfolios, so it’s nice to have a personal statement that gives a more light-hearted first impression.
If you’ve ever wondered if a website is an appropriate or effective way to promote your resume or portfolio, the answer is yes! Hopefully Jackie Vetrano’s site has provided you with an example of how you can take advantage of the tools Webs offers to help you create an engaging and professional personal branding site.