While Google changes their algorithm and rules often (almost as much as Facebook), there was a recent change to the search engine that can be beneficial for your small business – so heads up!
What does this mean?
For this particular feature you would type in the Google search box: “site:mybusiness.com About Us.”
By typing this into the search box, you would be searching for any pages within ‘mybusiness.com’ that related to the search term ‘About Us.’
For example, if I were to just search ‘mybusiness.com’ in the search box, there would now be another search box within my business’ search result allowing me to search within my site – right on Google!
This means that for robust blog forums, or other search-based sites like YouTube or Yelp, this can be incredibly beneficial for mining the large amounts of data hosted on their site.
Source: Google Webmaster Central Blog
All it takes to make this site search a reality is using the right markup. Using the entities schema.org/WebSite and potentialAction property of schema.org/SearchAction markup will do the trick; but right now it seems as if it is just YouTube as the pioneer.
As you can tell from the photo, Google also added the Autocomplete capability. If the site (in this case YouTube) has used the markup correctly, the searcher will be sent directly to the site’s own search pages (specific YouTube video or channel).
How does this help small businesses?
Despite this update being more beneficial for the big guys, it actually has a trickle-down effect for small businesses too – now you’re easier to find!
Let me explain:
Say you are a fabulous salon in San Francisco, California, and a potential customer first seeks Google’s help for reviews of local businesses. You can bet Google will provide Yelp as the first result for their search. It is there that the potential customer will type in ‘Salon, San Francisco.’
By having a profile on Yelp and other search-based sites like YouTube or even Etsy, you are opening up the opportunity to be found quicker and easier in organic search.
While this seems like a minimal detail to the search engine world, it truly is an exciting update that can make searching more convenient and simpler for customers to get the answers they’re looking for. And by creating your business’ profile on appropriate channels, you can be sure that the answer is you!
For more tips on building out your SEO, look to our SEO booster tool for help – or ask us in the comments!
About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Webs’ Blog and Google+.