Social Media Hanging Icons

In the last week there have been a lot of new releases in the social media world. And while normally we leave these updates in the hands of our Pagemodo blog, we thought it was important to share this news with you to stay on top of your content marketing strategy.

Many of these releases revolve around better targeting your audience and assisting in calculating your social media ROI. Both of which can service your marketing efforts as we continue towards 2015.

Here is what’s new:

New Twitter Analytics Dashboard Available for All Users:

Back in July, we announced Twitter Analytics made an update over on Pagemodo’s blog. The most exciting part of the upgrade revolved around the ability to see the impressions of every tweet! However, this functionality was only available to big businesses and advertisers.

In an effort to make the site more user-friendly (especially those in media outposts), Twitter rolled out the new dashboard to all of their 270+ million users on August 27th. Now celebrities, journalists, and advertisers alike can better assess if they are reaching their intended audience. With the impressions, retweets, and more detailed click information, Twitter is allowing even the small businessperson a chance in perfecting their Twitter strategy.

Read up on what this release means for the Twitterverse from Adweek.

Facebook Ads Allow Targeting by Bandwidth:

To keep up with Twitter, on August 27th Facebook made bandwidth targeting available to advertisers. Previously, advertisers could segment their audiences by device, device model, and operating system to provide a better ad experience. This update allows the advertiser to now include network connection, 2G, 3G, or 4G, in that list of segmentation.

Benefits of this upgrade were described as enhancing creative, message, and global availability for advertisers and consumers. Creative can be optimized as a video, image or link based on connection and how quickly the network can load each type of media. Messages can become more localized knowing the network for certain audiences whose systems may be ready for an upgrade. And with Facebook’s API, this level of segmentation can be rolled out globally in aggregate terms to keep anonymity and privacy for the users.

Get examples and more detail from the Facebook announcement.

Pinterest Analytics Provides More Meaningful Insights:

Pinterest started this whole product update trend on August 26th by adding more detail to their business analytics dashboard. By converting their dashboard into three main sections – profile, audience, and activity from site – the social platform believes they will provide more valuable information to businesses that rely heavily on Pinterest in their marketing strategies.

Profile provides advice on increasing impressions, clicks, and repins. Audience peeks inside the metrics of those who have interacted with your business and investigates their other activity on the platform (what they repin, what boards they follow, and other engagement activity). And activity from site shows how your website has benefited from the addition of the ‘Pin It’ button.

If you’re curious about what else the Pinterest Analytics can do for you, take a gander at the Pinterest blog post here.

 

Now that you are in the loop, be sure to utilize these updates to your marketing strategy’s advantage. Getting a more in-depth look into your audience is priceless information for improving your targeting and your bottom line!

And as always, feel free to share your thoughts or questions in the comments.

About the Author: Deanna Zaucha is the Content Marketing Coordinator for Webs and Pagemodo, and also manages our social media presence. She can be found on a dance floor, or on her iPhone keeping up with trends in marketing and tech. Get more from Deanna on Webs’ Blog and Google+.

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