Are you getting ready to design a small business logo? Before putting pen to paper (or hiring a designer to), you’ll need to make sure you have a clear idea of what you want your logo to convey to your audience. After all, one of the main purposes of a logo is to get across a great deal of information about your brand as quickly as possible.
Once you have your list of adjectives, you’re ready to choose a predominant logo color. Color has a huge subconscious impact on the viewer, so be purposeful about your choices. Luckily, you don’t have to be a student of color theory in order to create an effective logo. You can use your own intuition, combined with the fantastic infographic below from FinancesOnline.com.
Among other great tidbits about logo design and history, the graphic offers great insights about the impact of colors. For example:
Red conveys passion, emotion, and aggression.
Green conveys calm, peace, and hope.
Purple conveys glamour, power, and romance.
Black conveys boldness, seriousness, and luxury.
Another interesting thing you’ll find in this graphic is a collection of logos that have changed a great deal over the years, and those that have remained the same. Check out a post I wrote for Pagemodo recently and see if you can figure out how certain elements that make logos last apply to the logos in that section of the graphic!
Shown here is the color section of the graphic. Click to view the full infographic.
What colors do you use most in your small business marketing? Tell us about your strategy in the comments below.