Today’s example website comes from a user who really knows how to take full advantage of their sitebuilder. Pasadena Media is a nonprofit organization focused on community dialogue in their region of California. They provide public service programming through four TV channels, and provide media training.
What’s great about Pasadena Media’s website is that they manage to provide visitors with a huge amount of information while still maintaining a user-friendly, attractive, and well-organized site. They provide much of this information by taking full advantage of the features and apps available to them through the Webs sitebuilder. Let’s take a closer look at a few:
Custom domain name
We’ve said it before, and we’ll say it again; a custom domain name is one of the best ways to make your business look polished and professional. A custom domain comes free with a number of Webs packages.
Putting a video on your homepage is a great way to grab people when they first arrive and keep them engaging with your website. Especially if that video features a recent event or something that your audience might already be familiar with.
Showing a live feed of your tweets if a great way to get visitors to engage with you on social media. It also gives people a sense that your brand is tech-savvy and that you have an active presence on the web.
Showing your upcoming and past events not only provides useful details to potential event attendees, it also gives visitors a sense of how active your business really is. Also because each event links to a unique URL, you have a better chance of it showing up in search engine results!
Especially for non-profits, having a space specifically for members can be a big help. Because responsibilities are often spread out among lots of different people, it’s great to be able to offer different levels of access to everyone depending on their needs.
There are lots of ways to use contact forms. You can use them simply to let visitors get in touch, or for something more sophisticated. Pasadena Media uses them to collect feedback about cable access.
Even with a name like Pasadena Media, you might still need to provide a map to help potential visitors pinpoint your location. They’re easy to put up on your site, and they’re greatly appreciated.
Congrats on a site well done, Pasadena Media!