website_pasadena_media

Today’s example website comes from a user who really knows how to take full advantage of their sitebuilder. Pasadena Media is a nonprofit organization focused on community dialogue in their region of California. They provide public service programming through four TV channels, and provide media training.

What’s great about Pasadena Media’s website is that they manage to provide visitors with a huge amount of information while still maintaining a user-friendly, attractive, and well-organized site. They provide much of this information by taking full advantage of the features and apps available to them through the Webs sitebuilder. Let’s take a closer look at a few:

Custom domain name
We’ve said it before, and we’ll say it again; a custom domain name is one of the best ways to make your business look polished and professional. A custom domain comes free with a number of Webs packages.

Video upload
Putting a video on your homepage is a great way to grab people when they first arrive and keep them engaging with your website. Especially if that video features a recent event or something that your audience might already be familiar with.

website_videos

Twitter feed
Showing a live feed of your tweets if a great way to get visitors to engage with you on social media. It also gives people a sense that your brand is tech-savvy and that you have an active presence on the web.

website_twitter_feed

Calendar
Showing your upcoming and past events not only provides useful details to potential event attendees, it also gives visitors a sense of how active your business really is. Also because each event links to a unique URL, you have a better chance of it showing up in search engine results!

website_calendar

Member area
Especially for non-profits, having a space specifically for members can be a big help. Because responsibilities are often spread out among lots of different people, it’s great to be able to offer different levels of access to everyone depending on their needs.

website_members

Contact forms
There are lots of ways to use contact forms. You can use them simply to let visitors get in touch, or for something more sophisticated. Pasadena Media uses them to collect feedback about cable access.

website_contact_form

Maps
Even with a name like Pasadena Media, you might still need to provide a map to help potential visitors pinpoint your location. They’re easy to put up on your site, and they’re greatly appreciated.

website_map

Congrats on a site well done, Pasadena Media!

About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog and Google+.

One Response

  1. Reply
    culapack.com
    Oct 15, 2014 - 04:10 AM

    Understanding both advantages and disadvantages are important in order to
    choose the best internet marketing strategy. In addition, many of the
    words used started to take on slightly different meanings, depending on the context in which they are used.
    It’s probably some mix of the two, so I have to give him props
    for not going too far in either direction.

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