Vine mobile display 

Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits, so you don’t have to.

This Week’s Stories:

Facebook Experiment Raises Privacy Concerns
Everyone’s favorite (maybe) social network found itself in a bit of hot water recently over an experiment conducted back in 2012. The test involved tinkering with News Feed content of two groups of users, showing more negative content to one, and more positive content to the other, according to Mashable. The details of the situation are being investigated by the Information Commissioner’s Office (ICO), but one item of concern is that the users involved in this experiment were not made aware that they were taking part – but they might not have needed to be. As Facebook users, we all agree to certain terms of service, among them that Facebook has the right to use our data for analysis, testing, and research.

Photo of Mark Zuckerberg

Get a Better Idea of Your Vine’s Virality
Ever wondered how many people watched your Vine exactly how many times? That statistic is now available to you! Vine has just introduced Loop Counts for videos on the web and on iOS and Android devices. Views across these devices and through website embeds are now counted and displayed, helping marketers get a better idea of what kind of engagement their videos are garnering. The announcement also mentioned some other nice updates to Vine as well, like edge-to-edge video in the Home Feed, and Vine milestones (100 likes!). Vine has been tracking Loop Counts since April 3rd, 2014. So Vines made since that date will have complete information, and those made before that date will show the current count along with a “+” to let viewers know that there were loops that predated the counter.

GoPro Exceeding Expectations on Wall Street
Things are looking pretty good for adventure camera maker GoPro (and its investors) today, after shares of the newly-public company soard up to 103% above the IPO price determined last week. You might be thinking to yourself, “sure, GoPro makes a great product, and has very little competition, but…103%?” If you’re having trouble getting your head around the mammoth leap in confidence here, you’re not alone. But as stock analyst Charlie Anderson tells USA Today, “sometimes, the valuation stops mattering and it’s just about emotion.”

Image of GoPro camera

About the Author: Sarah Matista is the resident blogger at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog and Google+.

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