But, guess what? If you stopped there, you might be missing out on up to 50% of potential customers for your online business.
It’s no secret: the world is getting smaller and even small online businesses have to expand internationally to continue to grow and remain competitive.
Did you know Webs is available in 12 languages?
Fortunately you can leave the DVDs in storage: There are a few easy ways you can expand your business internationally without having to learn how to pronounce “Kjøpe produktet mitt i dag!” or “Auf Verkauf, 50% Rabatt!”
1. Add a Translation Widget
Both Google and Bing offer translation widgets that can be added to your site. Simply add a small snippet of code and the service will automatically translate the content on the page for your international visitors. It’s hard to find such a powerful site improvement easier than that!
2. Make Sure You Accept Paypal
As I covered about in an earlier blog post, Paypal is still the most popular and well-known way to accept payments online. Additionally, Paypal can accept payments in 25 different currencies and convert instantly to your native currency for a seamless experience for both you and your customers.
3. Update Your Shipping Platform for International Sales
If your business sells a physical product, make sure to update your shipping platform so it can handle international shipments. UPS and other large shipping carriers offer these plug-ins for free: helping you estimate shipping costs, print appropriate postage, and comply with import regulations.
Have you tried internationalizing your web presence?
We’d love to hear how you’ve expanded your small business internationally; both the challenges you’ve encountered and the successes you’ve experienced!