The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.
This Week’s Stories:
Editing Google: Exercising Your Right To Be Forgotten
If you happen to live in the European Union and have some questionable content out there on the internet, you can now officially apply to have it removed from Google’s search results. Just fill out this handy webform from Google. According to Mashable, Google received 12,000 request submissions in the first 24 hours since launch.
Now, before you get excited about eradicating that video of you doing a dramatic reading of Green Eggs and Ham at a college poetry workshop, there are a few caveats to your ‘right to be forgotten’. First, you have to live in the EU to apply. Second, your link will only be removed from the search results of EU-specific versions of Google, NOT Google.com (TheNextWeb). And finally, know that just because you submit a request for your link to be removed, that doesn’t guarantee it will be so. According to the webform, Google’s advisory team will:
“…assess each individual request and attempt to balance the privacy rights of the individual with the public’s right to know and distribute information. When evaluating your request, we will look at whether the results include outdated information about you, as well as whether there’s a public interest in the information…”
How To Go From Employee To Entrepreneur
Many of our readers here on the blog are either considering making the leap to full-time small business owner, or have recently done so. In most cases, there’s a very delicate balance that has to be achieved before the entrepreneurial endeavor can take over as the main source of income. But if you’re ready to let go of one vine and take the next firmly in hand, there are a few things you might want to know about the life of an entrepreneur, and how to get the most out of it.
Lucky for you, Mashable has a list of 7 great tips for new entrepreneurs. They include things like learning to say no, preparing for long hours, and coping with isolation. Check out the full list here.
Say Hello to TwoDots (And Goodbye To Everything Else)
As a person who spends a lot of time on underground public transportation without Internet access, I play a fair amount of the minimalistic iOS game Dots. And while I have always appreciated that it’s free to play and there are very few upsells in the game, the marketer in me has always wondered how the monetization of it works out for the maker, Betaworks.
By contrast, the Dots sequel TwoDots is an adorable hellbeast of upselling and addiction (yes, TwoDots was a big part of my weekend).
Whether it was the original intent or not, it certainly seems that Dots became an information-gathering device for the behaviors and preferences of players which helped inform the architecture of TwoDots. For example, there is an option in Dots to play either a timed game or by number of moves. In TwoDots, there are no timed options. So it would seem that the developers might have noted that people were engaging more with number of moves and structured the new game around that.
This kind of analytics should absolutely be applied to your small business. Look at the ways that people are engaging with your products and services and adjust your offerings accordingly. Curious about how you should design a new product or service? Consider making a free or low-cost version that will help you gather data in order to make a laser-focused final offering that really appeals to your market. Read more about the brilliant mechanics of manipulation at work in TwoDots on TechCrunch.