Being a bit of a nerd for great branding, I am just thrilled when I run across a Webs user who has an especially well-branded website. One such example comes from tigeRoy, a children’s gift company in Australia whose website exudes a strong brand.
A colleague reminded me yesterday of a quote that I think really embodies the difference between a product and a brand:
“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou
Have you ever seen a great commercial or magazine ad and been really affected by it, even if their product wasn’t something you were particularly interested in? An experience like that illustrates just how different a brand a product are. For example, I don’t have much of a need for children’s toys myself, but tigeRoy’s website makes me want to find a reason to come back and shop with them because of the playful and engaging nature their website conveys.
From the moment you land on tigeRoy’s homepage, you get what their brand is about. Yes, you know that they sell kids toys and gifts. But more than that, you get what kind of company they are. Their color palette, fonts, and even their playful tiger logo are reinforced consistently from the top of the page to the bottom.
In their ecommerce section (which is wonderfully organized), this clean yet colorful style is continued by showcasing their products on stark white backgrounds.
Tip: If you have an online store of your own and want to achieve this look, you’ll need some kind of photo editing software and a light tent kit, like these from B&H Photo.
Great job tigeRoy, keep up the good work with your website!