Sometimes when small business owners first make the leap into buying a website, they can become their own worst enemy. They feel like they need to have an extensive website with robust navigation and overflowing image galleries before they can go live. And as anyone who has run a small business can tell you, this does take time to achieve. No matter how user-friendly your website builder, feeling the need to pull together a novel’s worth of copy and hundreds of photos can bring the process to a stand-still.
If you want to get a small business website up and running, but you’re feeling stymied by the sheer complexity of the challenge ahead, take a look at today’s Webs user example site. Overhead Station, a gift shop in Sock Hill, South Carolina, has a charming little website that really does everything a website needs to do in just one page. If the owners decide to grow their business, or expand into ecommerce, or want to engage visitors in their story, they could always add more pages – but the beauty is that they don’t have to. In one page, Overhead Station has:
1. A memorable, professional web presence.
Just by having a custom domain name, Overhead Station projects an image of professionalism and permanence.
2. An attractive theme that reflects its brand.
By customizing their website theme with appropriate fonts, images, and backgrounds, the owners of this page immediately give visitors a sense of the shop.
3. Contact details visitors are looking for.
One of the top reasons visitors will some to a website is to find contact and location information for a business. Overhead Station’s phone number, email, hours, and location with map are all easily accessible here.
4. A well-written summary of the business.
Not only does compelling copy draw the reader into the story of your business and give a sense of who you are, it’s also vital for search engine optimization. There is just the right amount of keyword rich yet well-written copy on this site.
5. Facebook profile link and call-to-action.
Want to get more information from Overhead Station? There’s a link on the sidebar where you can like them directly, or visit their Facebook profile.
If you want to grow your business, it’s essential that you have a website. Start small, build something that you can be proud of that meets the basic needs above, and then grow the website with your business over time.