How do you usually decide which option is best or appeals to your customers the most?
Do you do user testing, ask friends, or just go by your own gut feeling? Wouldn’t it be great if there was a tool to help you discover what site designs and images resonate with your customers the most and then provide you with the testing data to provide it?
Enter Optimizely. Optimizely helps you test changes to your website in a fun, interactive, and (largely) code-free way. They’ve brought the same level of simplicity that Webs brings to site building into the realm of site testing.
At Webs, we’ve been using Optimizely for almost a year now and our experience has been so positive that we wanted to share it. Here’s how you can use Optimizely for your own site, step by step:
1. Try it Out!
Start by entering your website URL in the box on Optimizely’s homepage.
Optimizely works even if you don’t have a custom domain name. In a few short seconds, you’ll see your site appear in Optimizely’s intuitive Visual Editor.
2. Decide What To Test
Optimizely’s Visual Editor is incredibly flexible and can accommodate almost all testing needs. Most test ideas start by answering the question “What do I want visitors to my website to do?”
If your goal is site engagement (clicks anywhere), try:
- Different homepage images
- Larger text in the header
- Different call to action (CTA) button text
- Different call to action (CTA) button color
If your goal is signups, try:
- Shorter signup form (ask for only the essentials!)
- A note next to the signup button that describes how often the person will be emailed
- Additional “proof points” describing the advantages of signing up
If your goal is purchases, try:
- Smaller or easier to understand checkout page
- Discounted Prices (ex. Show 20% Off)
- Additional product information
3. Determine The Winner
Once you set up and start your test through Optimizely, you can sit back and relax. Once your site has had enough visitors in the test group, Optimizely will automatically decide on a winner.
Then, all you have to do is make the change permanent, and keep on testing new ideas! Try to set a testing goal for yourself. Here at Webs, we try to launch at least 1 site test per month.
4. Sign Up When You’re Ready
Signing up for Optimizely is easy, and all of their plans come with a free 30 day trial. The Bronze plan should provide enough features and visitors for most sites.
Have you used Optimizely before? How has your experience been with their software? Did you have any testing results that surprised you?
Until next time, keep calm and continue testing.