The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.
This Week’s Stories:
1. PayPal Exec Resigns In a Blaze of Twitter Glory
Remember how mom always used to say that nothing good happens after midnight? PayPal’s now-former Director of Global Strategy apparently did not get that maternal memo. In a series of progressively less coherent tweets over the weekend, Rakesh Agrawal let his true feelings about his employer and colleagues show. At one point specifically disparaging Christina Smedley, PayPal’s VP of Global Communications.
PayPal was quick to respond with the tweet shown below, which Agrawal points out is true, but misleading, since he claims to have resigned prior to going on his ill-advised tweet-rant. The tweets in question have been removed from his feed, but not to worry, Business Insider grabbed a few choice screenshots that you can view here (be warned – some are NSFW).
If you have not already done so after reading these tweets, now would be a good time to check in on your own company’s social media policy for employees. In case anything unexpected should happen in the future, you’ll know how to deal with it right away.
2. Amazon Announces The Next Big Thing In Shopping
Known for constant innovation in the world of ecommerce, Amazon is now working its way into social. Capitalizing on convenience, it seems Amazon perceived that social media users (specifically Twitter for now) would buy more of the items they see while browsing their social feed if it didn’t require them to leave and go to another app or the web. Thus, a new hashtag is born: #AmazonCart. Now when Twitter users see a link to an Amazon product in their feed, they can reply to the tweet using the hashtag #AmazonCart and the item will auto-magically show up in their Amazon account next time they log in. This allows shoppers to “Add it Now, Buy it Later.” as the video below says.
Obviously your small business is probably a few years away from a partnership with Twitter. But there are lots of smart ways to use hashtags to organize responses from your own followers. Maybe you could create curated order lists for VIPs? Food for thought.