We have talked about the idea of building your brand through philanthropy here on the blog before, and all the benefits it can have for your business. A great example of a brand paying it forward is Google’s annual Doodle 4 Google Contest, which started in 2010.
The voting for this year’s contest is going on right now through May 9th, and you can vote for your favorites in each of the 5 grade groups by clicking here. The challenge this year was for participants to come up with a doodle of an invention that would make the world a better place.
There will be multiple state and national prizes awarded, and the grand prize will go to one lucky student who will get to spend the day with the Google Doodle team, animating their doodle for display on the Google homepage later in June. The grand prize winner will also get a $30,000 college scholarship and bring home a $50,000 Google Education technology grant for their school.
Anytime a brand does something for the greater good, they should be applauded. It’s money from their own pocket with no immediate monetary return. But immediate dollars and cents aside, when done well, this kind of activity can pay dividends in the future. How can your small business follow in Google’s footsteps? Come up with an idea that is really relevant for your brand’s audience, and you’ll see the biggest returns. Google is all about tech, innovation, and leadership. So a competition that highlights all three is bound to be a success.
First go vote, and then get started on your own philanthropic promotion!