Do you ever feel that nagging sense that you’re forgetting to do something important? Something that could really benefit your business and your own personal brand, if only you could remember what it was? Psst…that thing you keep forgetting to do is learn how to use Google Plus effectively.
For all of it’s brilliant functionality, attractive design, and good market awareness, Google Plus has still not achieved the social media superstar status it probably should have. Why? There are lots of theories, but one that I find compelling is that people are simply burned out on learning new social platform rules. This theory leaves out the industry experts and savvy social users who seamlessly adopt new tech. It more explains the masses who, having dedicated themselves to learning the ins and outs of Facebook for so long, simply can’t bring themselves to learn the new rules and subtle intricacies of another sophisticated platform.
Sure, there will be an initial investment of time involved with learning how to best use the features of Google Plus. But it won’t be long before you’re posting, engaging, networking, and resharing like a pro. And it will almost certainly pay dividends in the end. Google Plus is a powerful ally for your personal brand and your small business, and it’s just waiting to be harnessed.
The infographic below from the integrated marketing company Gryffin shows dozens of reasons why learning Google Plus is worthwhile, along with loads of tips and tricks for using it to its fullest. Added bonus? Harry Potter references!
Thanks to Social Media Today for the original share of this graphic.