Website header for Grind Cafe  

For many small business owners, the biggest motivator for starting a website is selling items online. But what often happens is that they get stalled by the idea that they need to have the virtual shelves fully stocked before they can start an online store. Not so! Even if you just have a few items to show off, it’s never too soon to get your website – and your web store – online.

In the tech industry, you hear people throw around the phrase “done is better than perfect” a lot. And while you should always put your best effort forward on your small business website, the idea is that it doesn’t have to be in its final form for you to get started. Instead of waiting until you have absolutely everything ready to put up on your site, start with a few key pieces done really well. It’s more important to get online than to be finished from day one. After all, adding to and refreshing your site often is good for your search ranking!

If you’re afraid that your current stock isn’t big enough to start a web store for, take a look at today’s Webs user example site. Grind Café in Queensland, Australia has a wonderful little web store on their site. Is it jam-packed with offerings? Nope. But if you’re a fan of the coffee shop and want to pick up a little something, they’ve got you covered.

Grind Cafe's web store page

What’s working so well about Grind’s web store?

- It’s nicely organized with a clean look and solid branding
- The items can be viewed all at once or broken up into categories
- There are just enough items to show they’re serious without being overwhelming
- They use quality images that really show the visitor what they are purchasing

Outside of the web store, there are great little touches all around the site. They tell their story with thoughtful copy, they show lots of great images of their products and cafe, and they have lots of “reasons to believe” on their site – like awards and quotes from the press.

Congrats on a web store well done, Grind Café!

About the Author: Sarah Matista is the resident blogger at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog and Google+.

Leave a Comment


Layout Style

Header Style

Accent Color