If you currently have a company page on LinkedIn, you might have gotten a little note in your email from the social network yesterday announcing that they will be phasing out their Products & Services Tab from all company pages by April 14th.
While this will likely elicit groans from busy small business owners who are tired of having to revamp their social media profiles to keep up with the constant updates, I promise this one is actually worthwhile. The Products & Services tab may be going away, but it’s being replaced by something much, much better, which we actually talked about a few months ago here on the blog: Showcase Pages!
For the uninitiated, a LinkedIn Showcase Page is like a mini social profile for a single aspect of your business. It’s easy to set up, and it has a number of great benefits:
– They attract followers that might not otherwise follow your broader company
– They show up in search results, often for specific terms your business might not
– They allow you to form relationships with followers and increase engagement
– They are much more visually appealing than the Products & Services tab – here’s the Showcase Page for LinkedIn Marketing Solutions:
You can read about how a big brand like Adobe uses Showcase Pages in my earlier blog post, but I’ll tell you how I plan to use Showcase Pages for my own small business, which might help you think about how to organize your own:
I have a small freelance photography business with two distinct specialties. Instead of making just a LinkedIn Company Page that talks broadly about my business, I could get more SEO value and client engagement by adding Showcase Pages. I offer both food photography and wedding photography, and the people interested in those services have nothing in common. Why would a future bride want to hear about the recent photos I did for an Irish pub? She wouldn’t – and that’s why she would not follow my main company page. However, if there was a distinct page dedicated solely to wedding photography, she just might sign on. Enter, the Showcase Page.
Ready to ditch that Products & Services tab and make the switch to Showcase Pages? Here’s what you need to do:
1. Pay a visit to your Products & Services tab and copy out any text you’ve written that you’d like to recycle. This will save you some time when you write the description section of your new page, 75-200 words.
2. If you have recommendations on your tab that you want to keep, copy them into a document to save them. If you need help, check with LinkedIn customer service.
3. Prepare you creative assets in advance:
– Logo: 100 x 60 pixels
– Square logo: 50 x 50 pixels
– Hero Image: Minimum 974 x 330 pixels.
4. Log into your Company Page. Find the blue Edit button and hover over the dropdown. The last item on the list will be Create a Showcase Page.
5. Click and get started setting up your page.
An optional last step? Come back here and share a link to your new LinkedIn Showcase Page in the comments section below!