The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.
1. Find your first tweet (or someone else’s).
Last week in celebration of it’s 8th birthday, Twitter released a fun tool to locate the very first tweet sent out from your Twitter account. You can use it to see what you said when you first began your Twitter journey, or to see the auspicious (or inauspicious) beginnings of a famous tweeter. Once you find your first tweet, you can join the conversation by tweeting it out along with the hashtag, #FirstTweet. Read more on Twitter >>
2. Everybody calm down, the teens are still using Facebook.
In contrast with all of the recent hubbub about how teens are abandoning Facebook in droves, Tom Webster of Convince and Convert submits that while some may be leaving, somebody new turns 13 every day and gets their Facebook account. Comparing it to a driver’s license, Webster says that while it might not be ‘cool’ anymore, what a Facebook account allows you to DO still is. He cites new research that shows Facebook is currently being used by nearly 80% of the population in question. The next most popular network? Instagram (owned by Facebook), at 53%. Read more on the research >>
3. Have global ambitions for your business? Try Unbabel.
When small business owners first start out, they usually think most about their immediate local customer base. But as a business’s website, social media, and email marketing programs grow, they soon start to realize that the web is capable of bringing people from all over the world to their virtual doorstep. Make sure that all of your potential customers can access your message by offering it in their language. Of course, that’s easier said than done on a small business budget, but a new translation service aims to change that. According to TechCrunch, Unbabel seeks to address the two issues that come up with localization/translation: price and accuracy. By combining humans and machines, they’re able to solve both. Learn more about Unbabel >>
4. Are smartwatches the next frontier in advertising?
In a though-provoking article for Mashable, Todd Wasserman takes a look at the emerging smartwatch market and what it might mean for advertisers. As he points out, 15% of consumers are already using wearable technology, so it stands to reason that when the devices start to come into their own, they will account for a lot of screen time. And where there’s screen time, there are advertising opportunities. Wasserman points out that disruptive marketing – like commercials – will not likely be popular. Instead, companies will likely turn to branded apps to get their message out in this new market. Even though the world envisioned in this article is still a way off, it’s never too early to start thinking about how you could capitalize. Read the article >>