Today’s Webs user example site comes from a group of Tufts University undergraduates producing a “web-retelling of Shakespeare’s Romeo and Juliet”. Not only is the concept of JulesandMonty a lot of fun, the website they’re using to promote it is very nicely done!
One reason this site is so successful is the clean design. The layout is logical and well organized, and the colors are consistent and classy. This is so important for your website, because a cluttered look or overwhelming color scheme can cause people to abandon your website as quickly as they came to it. It’s so easy to hit that back button when your eye sees something that doesn’t agree with it.
When people visit and immediately exit your site without interacting with it (or “bounce” in Google lingo), it is bad for your site for two reasons: first, those potential consumers don’t see the great content you have to offer, and second, Google notices when your website has a lot of bounces. If people consistently arrive at a website and leave right away, that signals to Google’s algorithm that people are not finding what they were looking for there. And since Google is dedicated to serving up the best results on the web, this will hurt your search ranking.
Another reason we chose this as an example website is the use of images and other media. Imagery is one of the most engaging things you can put on your website. The adage that a picture is worth a thousand words is never more important than in a medium like web, where you have just seconds to grab someone’s attention. People love to look through photos, watch videos, and listen to audio tracks. They also love to share these kinds of things with their social networks, which increases your site’s chances of being discovered by a wider audience.
The imagery here quickly gives the viewer a feeling for the concept of the project, the personalities of the students involved, and a sense of whether or not that viewer should stick around to learn more.
Take a look around Jules and Monty and get a sense for what makes their website so easy to look at, and what would make visitors want to stick around. Then head over to your website and see what kind of improvements you might be able to make to increase the amount of time viewers would like to spend with your site when they visit.