Today’s article is a follow up on Monday’s post in which Webs’ Acquisition Marketing Coordinator Laura Kranz provided an introduction to affiliate marketing for small businesses.
Even if you’ve considered the affiliate marketing channel as a possible tactic for promoting a business, you might never have thought about how you could bring in extra income by becoming an affiliate yourself. While it takes a lot of time, effort, and dedication to earn a substantial income through affiliate marketing, it can also be a hobby to make small profits that are related to the content on your website. However, before you dive in, there are many things to keep in mind when deciding to advertise products and services that are not your own.
Here are a few considerations to bear in mind:
1. Do you have a live website?
- No. You’ll need one before you start. Advertisers need to know where and how their brand will be promoted on your website.
- Yes. Do you have a full domain or are you utilizing a subdomain (example: www.yourwebsite.com vs. www.yourwebsite.website.com)? Sometimes, advertisers will allow subdomains into their affiliate program; however it is better to purchase a full domain.
2. What does your website look like?
- Lots of banners – has your website turned into a collage of images? These types of sites are not favored in affiliate marketing as they provide little to no value to an advertiser. It’s okay to host banners, but keep in mind, less is more.
- Lots of written content – is there a topic you enjoy writing about and have done so to create several entries? This is a great starting point! Keeping a theme will help you join advertiser programs that are related to your website, plus all that content you’ve constructed will help you rank in SEO (Search Engine Optimization)
- Yes. Great, you are on the right track!
Now that you have the background, are you ready to start joining affiliate networks and applying to advertiser programs? It’s okay to join multiple affiliate networks as not all of the advertisers you want to promote are on the same platform. Here are a few popular networks you might consider signing up with:
Once you are officially signed up as an affiliate, start applying to programs that interest you. Don’t get discouraged if you get declined from a program. As a best practice, send an email to the program manager and introduce yourself, explain how and where you plan to promote their products and offers, and if there is anything missing from your site the advertiser would like to see before allowing you to join. Establishing a relationship is key to a successful partnership!