Ah, the New Year. That magical time when the gyms are packed with people in brand new sneakers, everyone decides to give kale another try, and small business owners rack their brains for how to make this year their most successful yet. Whether your professional resolutions involve starting up, branching out, or holding steady, one of the best ways to ensure success is to know the trends that will influence your business this year.
No matter what type of small business you own, you will eventually need to market it in order to grow. And one of the first things you will need when creating any piece of marketing collateral is imagery. Your website, social media profiles, online ads, editorial pieces, print ads – virtually anything you do to promote your brand could benefit from imagery. But not just any imagery – bad images can often hurt your marketing efforts more than having no images at all.
In order to get appealing, engaging, flattering images of your place of business, your products, or your services, you’ll most likely need to hire a professional photographer at some point. Forming a good working relationship with a talented photographer can have a huge impact on your business’ public image. In order to start that relationship off on the right foot, and keep it from ending up on shaky ground, there are some common misconceptions to be aware of. Educate yourself by reading the myths and truths below, have clear and candid communications with your photographer, and you’ll form a lasting relationship that will benefit your business for years to come.
It’s been awhile since we discussed one of our favorite topics – startups!
As I’m sure many of you small business owners and entrepreneurs know, to grow a startup involves lot of patience, waiting for the right elements to come together. Finding the right people, getting the right location, and coming up with the right product for the right audience.
And what better way to find the perfect combination than joining an incubator?
If you don’t remember what an incubator is (in this sense, anyway), try refreshing your memory with this in-depth article about Incubators and Accelerators.
Online marketing is a whole arena encompassing many effective forms of promotion. At every turn you come face to face with a new development, strategy, or platform. Keeping up with this world of digital marketing may sound daunting at first, but having spot-on information about the different ways of generating leads online certainly makes it easier.
Just like the inner workings of businesses differ according to their industry, so too do their online marketing efforts. Knowing how to navigate the different techniques and what to focus on is the root of the strategy. What works for a retail company does not necessarily work for a marketing firm. To help you identify what is out there and what works for your business, I’ve compiled a list of effective methods of generating leads online. Diving into the “what,” “how,” and “why” will give you a better understanding of the different techniques available to attract valuable customers.
As with any social network, the answer to the perennial question of what to post on Google+ depends entirely on your social media goals.
If you saw Pagemodo’s Posting Playbook infographic a few months ago, you know the rules for what to post on Facebook and Twitter depending on your business goals. If you’re curious how to similarly strategize your Google+ posting practices, CircleCount and Digital Information World have some answers in the form of the infographic below.
The smartphone explosion has created a number of ways for digital marketers to reach out to potential customers. And while email marketing was once an effective—and cutting-edge—way for marketers to deliver their messages, things are rapidly changing. The rapid shift of mobile users away from email to other communications platforms calls for digital marketers to use new avenues in order to stay in front of their audiences.
To that end, here are 6 alternatives to email that organizations can use to make their marketing campaigns more relevant and effective.
Creativity is an art. And whether you express art through photography, graphic design, dance, or even marketable ideas, like any artist you are sure to encounter creative writer’s block every now and then.
Being creative isn’t easy and sometimes (OK, most of the time) it is hard to admit that it is you who is keeping yourself from reaching your inventive potential.
Though being the great artist you are, we know you look to better yourself with methods that can help you break through the blockade to your genius!
Facebook gave small business owners an unexpected early holiday gift yesterday, December 11th – new CTA buttons for business Facebook pages! Calls to action (CTAs) are an incredibly important – but often forgotten – part of the design of any piece of marketing. How are you supposed to get your potential customers to take the action you want if you don’t tell them what it is?
CTAs typically show up most in outbound marketing pieces like emails and online ads, but savvy business owners know that it’s also key to have highly-visible calls to action on their websites. The online viewer is fickle and easily distracted, so it’s imperative that they know immediately what they’re supposed to do while you have their attention.
We’ve heard the sayings. ‘Character counts,’ ‘manners matter,’ and ‘honesty is the best policy.’ But, what happens when they come into conflict with other phrases like ‘It’s not personal, it’s just business,’ or ‘do what you have to do to get it done?’
Doing a job and being successful can pose a lot of gray areas for people when carrying out ethical actions. And that’s why reflecting on what kind of professional you want and need to be is so important.
It’s the busiest season of the year – holiday season!
Which not only means the common folk are running around trying to find the best gifts for their friends and loved ones, but also small business owners and entrepreneurs are trying to find ways to stand out in the crowd of marketing messages flooding everyone’s inboxes, televisions, and mailboxes.
More often than not, we have found that the simplest way to do this is to reflect your marketing messages on your website.