The smartphone explosion has created a number of ways for digital marketers to reach out to potential customers. And while email marketing was once an effective—and cutting-edge—way for marketers to deliver their messages, things are rapidly changing. The rapid shift of mobile users away from email to other communications platforms calls for digital marketers to […]

Creativity is an art. And whether you express art through photography, graphic design, dance, or even marketable ideas, like any artist you are sure to encounter creative writer’s block every now and then. Being creative isn’t easy and sometimes (OK, most of the time) it is hard to admit that it is you who is […]

It’s the busiest season of the year – holiday season! Which not only means the common folk are running around trying to find the best gifts for their friends and loved ones, but also small business owners and entrepreneurs are trying to find ways to stand out in the crowd of marketing messages flooding everyone’s inboxes, televisions, […]

Technically, search engine optimization (SEO) is a means of optimizing your website’s ranking in just about any search engine. However, since Google is by far the most popular search engine in the US, most SEO agencies and gurus abide by Google’s standards of SEO best practices. Although the search engine giant is notoriously secretive about […]

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