The days of one-size-fits-all customer service are long gone – especially for small business owners. With big box stores offering free shipping, no sales tax, and deep discounts, the little guy has one last frontier on which to compete, and that’s customer service. The ability to form relationships and adjust service experiences to suit individual customers is what keeps a lot of people coming in to small businesses despite the fact that they might have to spend a little more money and actually get off the couch to shop there.
How can you take full advantage? By taking the time to get to know the different kinds of customers you might encounter during the day and how best to meet their needs. This allows you to read them more quickly when they walk in the door and adjust your approach to maximize their experience. Below you’ll find out about 6 common customer profiles, and how to serve them best: