Good news! You still have 3 days to get your Facebook page ready for Small Business Saturday. Sure, some of you might be in a turkey dinner coma for one of those days, but that still leaves us 2 days to work with.
Our friends at Pagemodo created a list to make it even easier. The Small Business Saturday resources page listed Pagemodo as a tool small business owners should use to promote their participation in Saturday’s event, so below you’ll find 5 ways you can use Pagemodo to do just that:
1. Create a custom Facebook cover photo
Use Pagemodo’s Cover Photo Designer to create a special cover photo for your Facebook page to increase awareness of Shop Small and your business’s participation in it. Let people know they can be part of something special in their community by shopping with your business.
2. Create a custom tab with a coupon
Create a Small Business Saturday coupon with a custom tab on your Facebook page and watch the news go viral as your fans share it with friends. This promotion can go both ways: put announcements in your store and on your website directing people to your Facebook page to get the special coupon and you can get some new fans in the process!
3. Cook up a Shop Small contest
Use Pagemodo’s contests tool to easily create and manage a contest or giveaway during the event. Get creative and come up with a promotion that will help you reach a goal. If your goal is to get more foot traffic in your shop, create a contest where people can submit photos of themselves inside your store for a chance to win an exciting prize (don’t cheap out here — the prize needs to be pretty motivating).
4. Schedule your promotional posts and tweets ahead of time
Make sure you don’t miss your chance to engage your fans and followers because you’re too busy to post updates. You can use Pagemodo Posts to schedule all your tweets, statuses, and photos in advance and know that it’s taken care of when things get hectic.
5. Design your own custom visual marketing posts
Using the new Post Designer tool, you can create engaging, high-impact visual promotions to post on your Facebook page. Special offers, Shop Small awareness campaigns, whatever you want. These image and text posts are a great way to add visual interest and grow engagement without hiring a designer or buying expensive design software.
Now stuff that bird, trim that tree, and get back to marketing your small business! Here’s to another successful Small Business Saturday, everyone.