Since we posted last week about things to consider when preparing your website for the holiday season, it seems appropriate to share a great infographic about what gets seen, where, and for how long.

The impetus behind the research was originally to give internet advertisers some insight into where ads perform best to they can maximize their placements. Chartbeat analyzed the behavior of 25 million users web-wide and gathered their findings into the infographic below, which shows where the most visitors spend the most time on a webpage. (The graphic also features whales, so it’s pretty much a winner in my personal book.)


Earlier this week we talked about 4 things you can do to get your website ready for the holidays. Today we’re going to turn our attention to setting up your social media strategy to succeed as well.

When you are putting together your editorial calendar over the next two months, you’ll probably have some great status updates about holiday excitement, photos of new products, special offers for your web store, videos of your team putting up decorations, and links to articles you’re writing on your blog…right? Once you figure out what you’re going to say, you need to decide when and how you’re going to say it.


October has officially begun, which puts us smack in the midst of holiday planning season. Savvy marketers (like yourself) have long since finalized their overall marketing plans for the season, but there’s one item you might not have included on that list: your website!

Amidst all the email campaigns, social media planning, online ads, and print ads that make up the typical holiday marketing plan, people sometimes forget to polish up the destination all that marketing is directing people to. If your marketing efforts are successful, you’ll have lots of new visitors making their way to your website. Don’t drop the ball once they get there! Here are 4 things to do this week to make sure your site is serving you best throughout the season to come



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