If one element of your small business website is a web store, now might be a good time to think about how you could inject a little joy-of-the-season into your site. If you’ve gone outside your home and into a retail store in the last couple of weeks, you may have noticed that the subtle signs of the season have already begun to crop up. Whether it’s the occasional holiday song mixed in, displays of holiday gift ideas, or even seasonal flavors creeping into restaurant menus, you can already feel the shift occurring.
Why is this happening already? Whether it seems silly or not, there is a method to the holiday retail madness. Getting people in the mood for the holidays can get them to start shopping earlier, and the longer people shop, the more they’ll buy. Have you ever walked into a store and said to yourself, “Oh wow, is it that close to the holidays already?” After that realization, you probably started thinking — actively or passively — about what to get a few of the people in your life as a holiday gift. And hey, you’re already in a store, so why not look around a little.
You can do this same kind of subliminal tactic on your small business website. You don’t have to deck out your header in red and green, or add a giant waving Santa Claus to your home page. Small changes can go a long way toward getting people in the shopping spirit. Here are 3 ideas to try:
1. Add a new holiday-related page to your site. Get that holiday SEO juice flowing to your website by adding fresh, keyword-rich content to your site now that search engines can start crawling. You can do this in the form of a static page, or as a blog post or blog series. Content like “10 gift ideas for dad” or “how to save time this holiday season” will be useful for visitors, and attractive to search engines.
2. Bundle items into gift sets. Think of things in your web store that you could put together and present them as a great gift idea for someone’s mother/father/sibling/spouse/mailman. Not only will people appreciate your making it easy for them, it also gives you a reason to show them the word “gift” as much as possible.
3. Change the images on your site to look more seasonal. If your product shots or general imagery show people in shorts, or use brightly colored or pastel backgrounds, think about getting some seasonal images. People in sweaters, fireplaces in the background, or more fall and winter colors for the background of your product shots. Place the items you’re selling in a context that will feel relevant to the shopper.