Today’s article is a guest post from social marketing writer Lori Davis. You sometimes hear opinions like “Businesses are cold” and “They don’t appreciate customers.” An unfortunate fact of life is that, by and large, this is true. When a popular brand shows appreciation to customers in some substantial way, it’s usually big news. However, […]

Perhaps in a perfect world, small business owners would be able to turn on that “Out Of Office” notification, punch out, and enjoy a week or two completely offline just like everyone else. But until that utopia manifests, entrepreneurs know that in order to keep their small businesses running smoothly and growing continuously, they require […]

As our month-long series on holiday marketing planning continues, we’re bring back a popular infographic from last year that takes a look at holiday sales trends, U.S. ecommerce projections, and way to optimize your holiday sales funnel. This year, online sales in the United States are projected to exceed $61 billion in the last two […]

As the holidays approach, charitable organizations are really starting to ramp up their outreach and marketing in order to capitalize on the ‘season of giving’ to come. If you’ve ever considered philanthropy or charitable marketing as a strategy for your business, now may be the perfect time to think of creative ways to get involved. […]

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