Admittedly, the marketing strategy of offering a rewards program is nothing new. But as with the success or failure of many tactics, it’s all in the execution. You will likely get some benefit from a generic ‘refer a friend’ or ‘spend more, save more’ type of program, but to really maximize your rewards program ROI, think about offering something that really resonates with your target market and reinforces your brand’s role in their life.
Take, for example, Sweetgreen restaurants. They will be our case study today not only because everyone in the Webs office is loving that they just opened a franchise across the street, but mostly because Sweetgreen started out as a small business, possibly much like your own.