Admittedly, the marketing strategy of offering a rewards program is nothing new. But as with the success or failure of many tactics, it’s all in the execution.  You will likely get some benefit from a generic ‘refer a friend’ or ‘spend more, save more’ type of program, but to really maximize your rewards program ROI, think about offering something that really resonates with your target market and reinforces your brand’s role in their life.

Take, for example, Sweetgreen restaurants. They will be our case study today not only because everyone in the Webs office is loving that they just opened a franchise across the street, but mostly because Sweetgreen started out as a small business, possibly much like your own.


During the month of August, we’ll be talking about how you can help your small business succeed by creating community around your brand. One way to do this is by getting know your audience well, and celebrating them in your marketing efforts.

A great example of this tactic is YouTube’s declaration of Geek Week, which began August 4th and goes through the 10th. YouTube knows that a huge part of their user base is made up of self-declared geeks, and they are rewarding their loyalty by celebrating “geek culture” all week long:


As more and more companies – many of them small businesses – enter the marketplace, it’s more important than ever to set yourself apart. One of the most effective and long-lasting ways to do this is by creating a strong and enduring brand for your business.

If there are 25 other wedding photographers working in your area, how will you make sure that clients choose you over your competitors? By creating a brand that helps people really understand how your business aligns with their own values and associations.



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