During the month of August, we’ll be talking about how you can help your small business succeed by creating community around your brand. One way to do this is by getting know your audience well, and celebrating them in your marketing efforts.
A great example of this tactic is YouTube’s declaration of Geek Week, which began August 4th and goes through the 10th. YouTube knows that a huge part of their user base is made up of self-declared geeks, and they are rewarding their loyalty by celebrating “geek culture” all week long:
“Produced in conjunction with geek powerhouse Nerdist in the U.S. and Channel Flip in the U.K., Geek Week will showcase more than 100 channels that fans love, unveiling new videos, series premieres and creative collaborations, as well as highlighting some of the best geek videos and shows already on YouTube.
Each day is hosted by a different YouTube channel, who will introduce the highlights of the day in a special daily video, as well as launch exciting new content throughout the week.”
Today is Global Geekery Monday, FYI. See the full list of daily themes.
In addition to the actual festivities on YouTube, there are also a number of fun social media promotions popping up. Mashable recently pointed out this tweet from YouTube:
If you go to YouTube and type the solved cypher (/ geekweek) into the search bar, you’ll see a fun surprise. This not only provides some great brand building for YouTube, it should also provide a pretty sweet lift in their traffic.
So what can your small business learn from YouTube? For any business, it’s important to know your customer so that you can target your products and marketing toward them. But consider taking that knowledge to the next level by letting them know how well you know them. It’s a great way to build loyalty for your brand, and to foster a sense of community in your customer base.