For the final installment in our series on building a community around your small business, we are going to about a strategy that lets you kill two birds with one stone: Crowdfunding! We’ve discussed crowdfunding as a financing option before, but today we’re going to focus on its powers of community building. Which means we […]

Throughout the month of August we’ve been talking about building communities. So today we’re going to talk about something that’s very important to have once people start engaging in your communities: social media guidelines. There are several groups for whom you should create guidelines, not only because your business interests need protecting, but also because […]

Do you ever wish there was an effective and efficient marketing strategy out there that could bring you new customers while at the same time building loyalty with your current ones? Poof — wish granted. Referral marketing is a seriously underutilized method of driving traffic and revenue by small businesses, likely because of their limited […]

When it comes to creating community around your small business, there are lots of different routes to take. We’ve talked about creating community with offline efforts, in-kind donations, and rewards programs. Today we’re going to talk about creating a literal community using established social media tools. There are three major providers of social media communities: […]

For today’s post in our series on creating community around your business, we’ll turn to Webs’ Head of Marketing, Rochelle, to hear about her first-hand experience with a local charitable organization. It can be really difficult to think of new ways to create community around your small business–especially when you have your hands full with […]

Many businesses have discovered the benefits of marketing tactics that build community, like sponsorships, in-kind donations, and rewards programs. But some organizations make offline community events such an integral part of their strategy that their outreach takes on a brand of its own. What is the advantage of this? For one thing, having your business […]

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