Today our head of Marketing, Rochelle, will talk about the trend toward mobile web browsing and the impact that has for small businesses.
I think that I was just starting out in my career when I first heard someone say excitedly, “Mobile is the future. It’s going to be huge next year!” Then every year or two there would be other voices weighing in, “Mobile is going to be huge! And tablets are really going to take off in the next 6 months!” While it’s taken far more than 6 months or even a year for mobile devices to gain the traction many believed they would, they have now become a pervasive vehicle for sending and receiving entertainment, information and communication. And this trend is global, as evidenced by this data from comScore:
So what does this mean for you and your small business—how can you ensure that your website and other important marketing assets are mobile- and tablet-ready? There are a few measures you can take:
1. Know your mobile status: Use your own or borrow others, but check out your website and other relevant social and digital profiles (directories, social profiles, etc.) on key devices, including at least one Android phone and tablet and one iOS phone and tablet. Are content and images appearing in the way you would expect them to? Are forms still accessible, and do the work?
2. Take action where necessary: For those applications that have less-than-stellar mobile rendering, look into the help sections of those platforms to find out what you can do for a better mobile or tablet experience. Some tools like Webs automatically generate a mobile-friendly version of your site, and allow you to customize it as you see fit.
3. Remember that mobile is a great place to advertise: Mobile advertising options are growing and changing everyday—from mobile device-focused paid search to localized deal sites. Stay on top of the trends so that you can be sure you’re spending your ad dollars most effectively!
With these tips in mind, your on-the-go business profile is sure to shine.
About the Author: Rochelle Sanchirico is Head of Marketing at Webs, where she oversees all marketing, analytics, and customer support operations.