Today we’re continuing the discussion we began last week on the increasing role of data, both qualitative and quantitative, in small business marketing. While last week’s article focused on the qualitative approach of user testing for small business websites, today we’re talking about how to look at quantitative insights to optimize your online efforts.
Quantitative research looks at the behaviors of an entire selected population at once. In this case, that population will be ‘people who visit my website’.
As website owners who are intimately acquainted with the ins and outs of our sites and our marketing campaigns, we often tend to form opinions and assumptions that are based on our own gut feelings about what’s going on with our sites. And while that is cool in its own way, it’s even cooler when you can back it up with data. You know what’s not cool? Pumping money into a marketing campaign (email, social, etc.) that you think is effective but sends you absolutely no leads in reality. How can you avoid this unfortunate outcome? Stats!
You may have seen on Monday that Webs has just released a powerful new feature called Stats, which allows users to analyze and improve the traffic to their website in real time. Curious how much traffic Facebook is sending? Want to know which of your pages are most popular? Need to know if the email marketing campaigns are a good use of your budget? Unsure if all that tweeting is worth your time? You can learn all this and more from Stats.
Not only are these kinds of insights incredibly valuable for your site design and marketing, they are kind of a wonderland for data nerds (please see the recent post by Webs’ Head of Marketing, Rochelle).
Your website’s traffic can be a pretty fun rabbit hole to fall down, especially when you consider the benefits for your budget and your site’s future success.
Ready to get started? Stats is now available and included in Webs Enhanced and Pro website packages.